娱乐营销需要一颗艺术的心——访李奥贝纳创意群总监杨烨炘

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即使杨烨反对娱乐化和低俗化,作为一名广告人,他也只能寄希望于未来的娱乐营销能够有更多艺术化的表达,抱有一颗人文之心。艺术家?广告人?有时候很难用这两者当中的某一个身份来定位杨烨。从《绝望漩涡》、《海上浮莲》,再到最近的《末法时代》,杨烨一直以自己对于艺术的理解和感悟,以一名广告人的身份推动广告的艺术化之路。他最近的一次演讲名为 Even if Ye Yang opposes entertainment and vulgarization, as an advertising person, he can only hope that entertainment marketing in the future will have more artistic expression and a humanistic heart. Artist? Advertiser? It is sometimes difficult to locate Yang Ye with either of these two identities. From “The Whirlpool of Despair”, “Floating Lotus on the Sea” to the recent “Era of Dharma”, Yang Ye has been promoting the artistry of advertisements with her own understanding and understanding of art as an advertiser. His recent speech was titled
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