基于中西文化差异的视野 ,探讨了经济全球化格局下“文化全球化”、“翻译理论研究全球化”等时髦提法可能会给我们带来的消极影响 ,并试图从文化研究理论的视角入手 ,提出在经济全球化时代文化操守的重要意义及在翻译研究领域应该采取的翻译策略 Based on the differences between Chinese and western cultures, this paper explores the negative influence that the fashionable references such as “cultural globalization” and “globalization of translation studies” may bring to us under the economic globalization pattern and attempts to start from the perspective of cultural studies theory , Put forward the significance of cultural ethics in the era of economic globalization and the translation strategies that should be adopted in the field of translation studies