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伴随气温逐步升高,化妆品市场又开始热闹了。无论是在百货商场,还是在大卖场、大型超市,今年零售终端的化妆品家族中的护肤品、洗护、个人护理品类的竞销,尽管少了些以往明争暗斗的火药味,但各品牌之间,争夺消费客层和竞打服务牌的举措,着实让消费者感受到,今年化妆品市场“山雨欲来风满楼”的局势。中国的化妆品市场非常大,无论是哪种销售模式,都不会从根本上打压或影响其它渠道及品牌。任何一种业态形式的存在,都能锁住某一部分特定的消费人群,哪怕是同一品牌,相同价格的化妆品,在不同的营销模式下,都有着固定的消费群体,这一点随着各自业态的巩固、服务内涵的提高,越发显示出本身业态的优势,今年春夏各渠道之间,分别上演不同渠道经营特色。
With the temperature gradually increased, the cosmetics market has begun to lively. Whether in the department stores, supermarkets, supermarkets, cosmetics retailers this year, the family of cosmetics, skin care, personal care products category marketing, despite less of the past, the secret infighting smell, but between brands, Competing for the consumer base and competitive service license initiatives really allow consumers to feel that this year’s cosmetics market China’s cosmetics market is very large, no matter what kind of sales model will not fundamentally suppress or affect other channels and brands. The existence of any form of industry, can lock a particular part of the consumer groups, even the same brand, the same price of cosmetics, in different marketing models, have a fixed consumer groups, which with their own format Consolidation, the enhancement of service connotation, more and more shows the advantages of its own format. Between the various channels in spring and summer this year, the operating characteristics of different channels are staged respectively.