自1936年英国BBC建立世界上第一个电视台以来,电视的发展起了翻天覆地的变化。虽然受到互联网等新兴媒体的巨大挑战,电视仍然是当下大众传媒最具影响力的工具和手段。随着电视艺术和科技的发展,电视在跨国文化传播中起着难以替代的重要作用。电视行业国际竞争愈加激烈,各国间的交流与合作尤为必要。 Since 1936 when the British BBC established the world’s first television station, the development of television has undergone tremendous changes. Despite the enormous challenges posed by emerging media such as the Internet, television is still the most influential tool and tool for the mass media today. With the development of television art and technology, television plays an important and irreplaceable role in the transnational cultural transmission. The international competition in the television industry is becoming more fierce. Exchanges and cooperation among all countries are especially necessary.