“小茗同学”的背后代表了一个中国消费市场在逐渐走向成熟过程中所实现的细分化和个性化。当然,除了发现的眼光外,还要有敏锐的洞察和精准的判断。日本包装设计大师笹田史仁在《0.2秒设计力》一书里写到:“购物的客人在经过货架前,让商品映入眼帘的时间只有0.2秒。想要让顾客在这个瞬间惊叹一声‘哇!’并且愿意驻足停留,那就必须靠抢眼的包装。”实际上,越来越多以包装美学取胜的韩日快消食品成为国内消费者的新宠。便利店里,设计精美、包装别 “Little Ming classmate ” Behind the representative of a Chinese consumer market in the gradual maturation process to achieve the segmentation and personalization. Of course, in addition to the vision of discovery, but also have keen insight and accurate judgments. Japanese packaging design masters Shoda Tian Ren in the “0.2 second design force,” a book wrote: “shopping guests before passing the shelf, so that goods come into view only 0.2 seconds. Want to make customers at this moment astonish ’ Wow! ’And willing to stop there, then you have to rely on eye-catching packaging. ”In fact, more and more packaged aesthetic win over Korea and Japan fast food has become the new darling of domestic consumers. Convenience store, beautifully designed, packaging do not