政府通常需要在重大突发事件发生之后通过官方微博发布权威信息、引导舆论走向。本文通过对政务微博“@滨海发布”在重大突发事件中关于发布时间、发布内容、互动情况、影响力四个发面的响应表现进行分析,研究政务微博在重大突发性事件当中的传播特点和传播效果,并提出相应的改进意见。 The government usually needs to release authoritative information through official Weibo after the major emergencies happen and guide the public opinion to go forward. This article analyzes the response performance of the four aspects of the time of publication, the content of the interaction, the interaction and the influence in the major emergencies on the microblog of the administration Incident spread characteristics and dissemination of results, and put forward corresponding improvements.