我国的民俗旅游资源丰富,随着旅游业的不断发展,民俗旅游成为国际开发的重点内容之一。本文针对我国民俗旅游资源的含义及特点,提出坚持可持续发展原则、强化科学管理制度、做好宣传推广工作的举措,旨在基于保护资源的前提下,提升我国民俗旅游业的综合价值。 Folklore tourism in our country is rich in resources for tourism. With the continuous development of tourism, folklore tourism has become one of the key contents of international development. Based on the meaning and characteristics of folklore tourism resources in our country, this paper puts forward the measures of adhering to the principle of sustainable development, strengthening the scientific management system and doing a good job in propaganda and promotion. It aims to enhance the comprehensive value of folklore tourism in China under the premise of protecting resources.