旅游产品自助化大势所趋,旅游电子商务平台层出不穷,智能手机的普及推波助澜。内忧外患使传统旅行社发展遇到诸多问题。传统旅行社只能借助传统优势,穷则思变,推成出新,顺应时代的发展。前言:随着我国经济建设的高速发展,国家小长假的推行,强制年休假制度的逐渐落实,国民可自由自配收入和闲暇时间日益增多,旅游意识日益增强。而旅游产品消费的主导人群多为70后、80后,他们更加向往自由、独立的旅游方式,各 The trend of self-help travel products, tourism e-commerce platform after another, the popularity of smart phones fueled. Internal and external problems make traditional travel agencies encounter many problems. Traditional travel agencies can only rely on traditional advantages, while others change their thinking and push new ones to conform to the development of the times. Foreword: With the rapid development of China’s economy, the implementation of the state holiday, the gradual implementation of the mandatory annual leave system, the free and leisure time for nationals and the increasing awareness of tourism. The dominant consumer spending on tourism products after 70, 80, they are more yearning for free, independent travel, each