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豪华车品牌纷纷减少甚至停止经销商网络扩建,但英菲尼迪却逆势而动在金融危机的重创下,全球汽车市场陷入低迷,中国虽然不能独善其身,但是强大的潜在市场需求,还是令很多汽车厂商保持乐观和自信。“2009年我们不会有太大的调整,将按照原计划进行品牌建设和渠道开拓,让英菲尼迪扎根中国。”日产(中国)投资有限公司公关总监沈莉接受《经理人》专访时说。2008年,也就是进入中国的第二年,日产旗下豪华汽车品牌英菲尼迪一举拿下4000多台的销量,较之上一年增长超过150%,为当年中国豪华车市场增幅最大的品牌。倘若与乘用车7.4%的增速相比,这简直就是个天文数字。这个后来者的凶猛气势令其竞争对手侧目。
Luxury car brands have to reduce or even stop the dealer network expansion, but Infiniti but contrarian In the financial crisis hit, the global automotive market downturn, although China can not be the only one, but the strong potential market demand, or a lot of car manufacturers to maintain Optimistic and confident. “We will not have much adjustment in 2009, will be in accordance with the original plan of brand building and channel development, Infiniti rooted in China. ” Nissan (China) Investment Co., Ltd. Shen Li, director of public relations, said the interview, “Manager” said . In 2008, the second year after entering China, Nissan’s luxury car brand Infiniti won sales of more than 4,000 units, an increase of more than 150% over the previous year, marking the largest increase in China’s luxury car market. If compared with 7.4% of the growth of passenger cars, this is simply an astronomical figure. The fierce momentum of this latecomer to its competitors eyebrows.