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用生态学的观点看,“任何一种媒体都必然有其特殊的时间和空间上的生态位,亦即有其特殊的生存与发展的土壤和条件,以及它在这一状态下的特有行为和作用”。电视新闻栏目的设置、策划和创新,必须在特有的生态位中进行,从制度层面及理念层面,以及媒介资源链等结构中加以考察。本文从媒介环境、栏目生态及资源链三个方面研究了媒介生态位与电视新闻栏目的创新问题。
From an ecological point of view, “any media must have its own unique temporal and spatial niche, that is, its special soil and conditions for its survival and development, and its uniqueness in this state Behavior and role ”. The setting, planning and innovation of the television news column must be carried out in a unique niche and examined from the institutional and ideological level as well as the structure of the media resource chain. This paper studies the innovation of media niche and television news item from three aspects: media environment, part ecology and resource chain.