设计者使用自己的独特语言———图形来传递自己的观念,表达自己的认识和情感,并将这种思想传达给他人,以期引起共鸣,就像文学家用文字表述一样,不同的是文学家使用的是文字符号,而设计师使用的是图形符号。广告图形设计的创意是通过图形表现广告主题的独创性的意念或新颖的构 Designers use their own unique language --- graphics to convey their ideas, express their own understanding and emotions, and convey this idea to others, in order to resonate, just as the literary writers use words to express the same, the difference is the writer Text symbols are used, and designers use graphical symbols. The idea of ​​advertising graphic design is through creative ideas or novel graphics that represent the subject of the advertisement