地处绵阳的四川雪宝乳业有限公司,13年来潜心打造生态奶源基地,在激烈的市场竞争中异军突起,最近3年迈出三大步,已经跨入四川乳品企业第一方阵。雪宝乳业脱胎于1991年建立的绵阳市乳品管理站。随着市场经济的发展,乳品行业竞争日益激烈,总经理任奎元和公司决策层冷静分析行业走势和自身优劣,树立了“强乳兴农,致富一方,源自生态,喝出健康”的理念,决心闯出一条二级城市中小乳品企业的独特发展之路。 Located in Mianyang, Sichuan Xuebao Dairy Co., Ltd., 13 years devoted themselves to building ecological milk source base, in the fierce competition in the market soaring in recent three years has taken three major steps, has entered the first square dairy enterprises in Sichuan. Xuebao Dairy born in 1991 established Mianyang City dairy management station. With the development of market economy and increasingly fierce competition in the dairy industry, Ren Kuiyuan, the general manager, and the company’s policy makers calmly analyzed industry trends and their strengths and weaknesses and established the concept of “strong milk farming, wealth generation, ecology, and health” , Determined to break a two small and medium-sized cities in the dairy industry’s unique development.