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近年来,浙江影视产业发展迅猛,在体制改革、精品创作、主体发展等方面取得丰硕成果。但是,从产业经济发展的角度来看,影视产业要成为地方经济发展的亮点和文化产业发展的强势支撑,仍面临巨大压力。本文运用SWOT分析框架,透视浙江影视业发展中的优势与不足,认清发展环境的潜在机遇与威胁,力求对产业竞争力作出准确定位和科学研判。一、浙江影视产业优势分析
In recent years, the film and television industry in Zhejiang Province has witnessed rapid development and made fruitful achievements in system reform, quality creation and main body development. However, from the perspective of industrial economic development, the film and television industry is still under tremendous pressure to become a bright spot in local economic development and a strong support for the development of cultural industries. This paper analyzes the advantages and disadvantages of Zhejiang film and television industry by using the SWOT analysis framework, identifies the potential opportunities and threats to the development of the environment, and strives to make accurate positioning and scientific judgment on the competitiveness of the industry. First, Zhejiang Film Industry Analysis