党的十八大报告明确指出要扎实推进社会主义文化强国建设。文化建设的核心是文化自觉,而要体现文化自觉,实为不易。费孝通先生曾说:“文化自觉是一个艰巨的过程,只有在认识自己的文化,理解并接触到多种文化的基础上,才有条件在这个正在形成的多元文化的世界里确立自己的位置,然后经过自主的适应,和其他文化一起,取长补短。”作为社会意识形态重要载体之一的媒体,如果想在建设社会主义文化强国的进程中,找准自己的位置,体现自己的价值,就必须对这场 The 18th National Congress of the Communist Party made it clear that we must earnestly advance the building of a powerful socialist culture. Cultural construction is the core of cultural consciousness, but to reflect the cultural consciousness, it is not easy. Mr. Fei Xiaotong once said: “Cultural self-consciousness is a daunting process. Only by understanding one’s own culture, understanding and being exposed to multiple cultures, can one have the right to establish oneself in the multi-cultural world that is forming. Position, and then through independent adaptation, and other cultures together, learn from each other. ”As one of the important carriers of social ideology, media, if you want to build a socialist country in the process of culture, identify their own position, to reflect their own Value, it must be on this