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在一个消费主义高度盛行的世界,城市均在致力于打造独一无二的品牌以提升自身的国际竞争力和经济优势、品牌使城市成为商务、旅游、创意人群的目的地——那些在大城市中追求带有炫耀性消费的新中产阶级。,超大型级别的城市设计,以及改善街道、广场、公园等公共区域的品质,都对城市形象及其品牌起到重要作用,然而,在城市品牌的营建过程中,贫困者被遗忘,对可持续问题的考虑也仅流于表面。城市设计中具有竞争力的方法需要被聚集在一起以解决21世纪人们须面临的新问题。城市设计应具有多项功能以满足不同阶层人群的各种需求。
In a highly consumerism world, cities are committed to creating unique brands that enhance their international competitiveness and economic advantages. Brands make cities the destinations of business, tourism and creative people - those who pursue in big cities The new middle class with conspicuous consumption. , Mega-scale urban design, and improving the quality of public areas such as streets, squares and parks all play an important role in the city’s image and its brand. However, during the construction of the city brand, the poor are forgotten, Continued consideration of the problem is only superficial. Competitive approaches to urban design need to be brought together to solve the new problems people face in the 21st century. Urban design should have multiple functions to meet the diverse needs of different segments of the population.