作为世界工厂的中国,蓝领正日益成为中坚群体。在这个一度被忽视的消费市场里,一批“蓝品牌”正悄悄地狂飙猛进。描述一下你眼中的蓝领吧,是不是还避不开“土气”“穷”“不讲卫生”“粗鲁”这些标签?我也一度这样认为,但是3月份在北京亦庄工业区的一次考察,让我彻底改变了此前的偏见。在那里,年轻的蓝领们住在整齐卫生的青年公寓里,穿着时髦,有说有笑。公寓里的网吧并没有爆满,因为很多宿舍里都 As a world factory in China, blue-collar workers are increasingly becoming the backbone of the group. In this once neglected consumer market, a group of “blue brand” is quietly soar. Describe the blue collar in your eyes, is it right? Still not avoid “rustic ” “poor ” “no hygiene ” “rude ” these labels? I once thought, but in March in Beijing Yizhuang Industrial Zone, an inspection, let me completely changed the previous bias. There, young blue-collar workers live in neat and tidy youth apartments, wearing fashionable, talking and laughing. Internet cafes in the apartment are not full, because many dorm rooms are