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促进文化产业与旅游业融合发展是昆明市转变经济发展方式、优化产业结构、提升文化软实力的重要路径。基于昆明市文化产业与旅游业融合发展现状,围绕建设区域性旅游会展中心、国际旅游集散中心和世界知名的旅游休闲目的地的发展要求,综合生态、文化、旅游三大资源,提出“4567”战略,即推进旅游业与文化产业的技术融合、产品融合、业务融合与市场融合四大融合路径,建设五大示范基地,打造六大强势品牌,强化七大重点领域,以全面提升昆明文化旅游业的整体吸引力和综合竞争力。
Promoting the integration of cultural industry and tourism is an important way for Kunming to change its mode of economic development, optimize its industrial structure and enhance its cultural soft power. Based on the current situation of the integration and development of culture industry and tourism in Kunming, focusing on the development requirements of building regional tourism convention centers, international tourism distribution centers and world-renowned tourism and leisure destinations, this paper proposes “4567 ”Strategy, that is to promote tourism and cultural industries of technology integration, product integration, business integration and market integration of the four fusion paths, the construction of five demonstration bases, build six strong brands, strengthen the seven key areas to comprehensively enhance the culture of Kunming The overall attractiveness of the tourism industry and its overall competitiveness.