文化是是通过社会和自然现象,在一定特殊的环境下,表现出的社会集体意识的整体反映。群众文化是以群众为主要载体,由群众直接或者间接参与的一种社会活动或者现象。对于群众方面创新的管理,是实现文化建设并使群众方面健康发展的必由之路,研究其创新路径对群众文化建设具有重要理论和现实意义。 Culture is the overall reflection of the social collective consciousness manifested through social and natural phenomena in a special environment. The mass culture is a kind of social activity or phenomenon with the masses as the main carrier and the masses involved directly or indirectly. The management of innovation by the masses is the only way to realize the cultural construction and make the masses develop healthily. It is of great theoretical and practical significance to study the innovation path to the mass culture construction.