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今年48岁的黄添友颇有些传奇色彩：生于河源市的一个客家山村，特有的客家人性格造就了他的勤奋与坚强，由一个普通的战士成为第一军医大学最年轻的副教授，有多项研究成果获奖。正当他事业有成、可以潜心做学问的时候，黄添友却选择了弃医从商。为了将科研成果转化为生产力，实现创业报国的理想，他闯进了变幻莫测的市场大潮。
弃医从商办实业
黄添友作为第一军医大学中医副教授，在学校小有名气，不仅他的论文、科研课题总是匠心独运、独树一帜，而且他在中医学实用性研究上也总是先人一步，具有很强的超前意识。他是一个极不安于现状的人，也因为他的这种性格，1993年，他毅然向三九集团总裁赵新先请缨，承担起筹建三九集团医药研究院的重任，研制出多种三九产品，投放市场后产生了良好的经济效益和社会效益。正当研究院工作如日中天的时候，他得知三九集团计划进军功能保健食品行业，便再次请战，满怀激情地担当起三九进军功能保健食品的重任。1995年，三九广州九天绿实业有限公司成立，黄添友出任董事长、总经理。
黄添友对当时的创业记忆犹新，最让他得意的是选择了洋参含片作为九天绿的首创品牌。“经过广泛的市场调查和科学的生物实验，我们瞄准了男女老少四季皆宜的绿色珍品——西洋参。现代科学研究证实，西洋参具有抗疲劳、抗衰老、耐缺氧和调节内分泌、提高免疫能力及改善心血管功能等多种功效，对人机体起到整体调节作用。不过，人们服用西洋参的习惯是‘煮、炖、浸、泡’，这其实是对珍稀洋参的极大浪费。而当时市场上销售的西洋参制品，西洋参有效成分吸收率也仅为1—2%”。
黄添友进行了大胆的假设与论证。如果西洋参的有效成分直接通过口腔黏膜血管网吸收，其使用效果岂不是更好！黄添友开始亲率科研组攻克试制中国第一个“100%洋参含片”的一个又一个技术难关。工艺提取上，他们采用先进的“渗漏”方法，完全保留了西洋参的有效成分和清香味道；含服剂量方面，他们通过临床反复试验，科学确定每片洋参含皂甙12—20毫克，使三九洋参含片的有效成分比其它洋参含片高出1倍多；溶化时间上，他们运用了最新制药技术，使三九洋参含片在口腔中溶化时间达15分钟以上，使之吸收更充分。历经一年多的刻苦攻关和认真验证，中国第一个100%纯花旗参制成的“999洋参含片”问世，这是国家卫生部迄今为止批准的惟一具有“抗疲劳、耐缺氧、免疫调节”三种功能的洋参保健精品。
黄添友喜欢绿色——绿色代表生命，绿色昭示健康。黄添友为自己的企业和产品赋予了一个响亮而富有诗意的名字：九天绿。“九”特指三九集团及其“999”系列产品，同时寓意着“健康长久、事业恒久”；“天”泛指天然，天地人合，返璞归真；“绿”孕育生命，代表绿色食品——“九天绿”就是三九集团奉献给人类的绿色健康食品。
精益求精铸品牌
当时的黄添友或许还没有意识到，“九天绿”这个名字在中国的保健品市场会有如此的分量。九天绿实业有限公司连续三年被评为“中国保健食品100强企业”。 作为三九集团旗下的重点二级企业，广州九天绿实业有限公司从创建至今，一直致力于实施科技兴业战略、品牌营销战略、创新企业管理与企业文化战略，一举获得了“广州市高新技术企业”资格，与当前势头正盛的IT企业并驾齐驱，充分说明了九天绿的高科技含量和竞争优势。
具有远见卓识的黄添友为九天绿量身定做了一套运作机制和企业文化，他既重视起步的基础，更重视长远的发展，在积累资本的同时，还在进行着无形资产的创造。几年来，九天绿成功出品了“999洋参含片”、“999养血美调理液”、“999一片爽含片”及“999养生源胶囊”等系列功能保健食品，为人们送去健康，创造了一流的经济效益和社会效益。为给公司积蓄内力，公司成立了党委、团委、工会，开展了丰富多彩的文娱活动；创办了企业内刊《九天绿园地》；资助老区办学、申奥、全民健身；进行“参情爱心献交警”和社区卫生保健宣传；有机调动、合理组合了一支200多人的业务水平与综合素质均较高的科研管理、生产促销队伍，一个团结和谐的创业组织在高效运转。
黄添友有一句名言：能赚钱的产品才是好产品。对此他这样解释，开发新产品的市场潜力一定要大，但并不意味着唯利是图，要对使用者有功效，经得起消费者的检验。造假或许可以赚个几百万，但同样会丢掉自己的品牌。
2000年，黄添友又斥资近1000万元，在华南高科技企业云集宝地——广州市天河高新技术工业园购置了2000平方米的地产作为办公、生产与科研基地，并于2001年2月27日上午在工业园建中路16号九天绿的办公大楼举行了隆重而简朴的入园仪式，进驻天河高新技术工业园。2003年，公司顺利通过GMP认证，标志着九天绿完成了由传统产业向高科技产业进军的飞跃，也标志着九天绿进入一个崭新的发展阶段。
战略联盟谋发展
中国保健品市场前景看好，但市场上产品的良莠不齐也在影响着消费者对保健品的信任。黄添友认为，将中医产业化是新的经济增长点，中医保健品只有通过品牌支持和系列化标准，才能走向正规的产业化道路。基于此，九天绿的“产品生产集团化和营销网络化”两大战略出台。
如此的大气魄缘于黄添友对九天绿成熟的考虑 。九天绿有品牌优势，“999”品牌价值82.16亿元，具有极高的知名度和广泛的美誉；九天绿有以人为本的人力资源优势，三九集团有一套成熟有效的竞争激励机制，可以最大限度地调动职工的积极性和创造性；九天绿有科技领先的技术优势。有三九医药研究院为龙头，云集了第一军医大学的一批专家教授和国内外致力于保健产品的开发研究的药理专家，保证了产品的高科技、高品质；九天绿有完善的营销网络。在广东、广西、河南、河北、山东、浙江、安徽、四川、甘肃、新疆和北京、上海等省市自治区建立了自己成熟的市场网络和营销线路，拥有一大批的营销骨干队伍，产品营销渠道畅通，市场覆盖率广泛。更为重要的是，九天绿承袭了三九的敢闯善干的创业精神。国务院国资委党委书记李毅中从美国考察回来，对属下的三九集团感慨不已：“我到纽约时代广场，在全世界各地的广告中，发现了一家中国企业的广告，这家企业就是三九企业集团。”有了这样的创业精神和气魄，三九终于让中国的中药进入美国市场。
有了第一步的跨越，黄添友开始考虑下一个飞跃：依靠九天绿良好的品牌和服务体系，将联合国内数百家有实力的生产企业加盟，生产各类健康产品数千种，实现企业的快速扩张。2004年6月6日，6家设在厦门鹭燕大药房的999九天绿健康调理中心连锁店开业，标志着广州九天绿公司的万家店计划启动，此举是九天绿酝酿多年的中医产业化和营销创新的产物。据黄添友介绍，此次联手的鹭燕大药房是福建首家通过国家GSP认证的药品零售连锁企业，拥有极完善的零售终端。到年底这样的连锁店在福建省将建成150家，未来三到五年内，10000家调理中心将遍布全国。
不久前，黄添友在家乡河源建设了河源九天绿中药材开发有限公司，将在三至五年内建成集科研、开发、生产于一体的现代化中药保健产品生产基地，预计2005年上半年投产。黄添友对九天绿充满了信心。保健品市场广阔，随着人们生活水平的提高，对健康的追求已上升到一个崭新的阶段。九天绿公司将以其知名的品牌、高科技含量、确切的产品功效，以及完善的销售网络，打造真正的健康产业王国。
In 1985, cherishing a passion for pioneering, Huang Tianyou followed Zhao Xianxin, the founder of Sanjiu Group, which is mainly involved in pharmaceuticals production, to Shenzhen. At the foot of Mount Bijia in Shenzhen, they established Nanfang Pharmaceutical Factory, the predecessor of present-day’s Sanjiu Group.
Quite rapidly, the series of drugs produced by Nanfang Pharmaceutical Factory with the trademark of “999” (“Sanjiu” means “Three Nines”) became an instant success for them.
In order to transform his achievements of scientific research into production force, in 1993, Huang Tianyou volunteered to establish the Pharmaceutical Research Institute, which has researched and manufactured many kinds of “999” products, turning out both good economic returns and a high social reputation for the Sanjiu Group.
When Sanjiu Group decided to involve itself in the industry of health food, Huang Tianyou was at height of his career at the Research Institute. However, cherishing full passion again, he volunteered to head the new company to engage in this new industry. In 1998, Sanjiu Guangzhou Jiutianlu Enterprising Co., Ltd., was established and Huang Tianyou assumed the posts of Chairman of Board of Directors and General Manager.
These pioneering experiences still remain fresh in Huang Tianyou’s memories. What he takes special pride in is that he chose the American ginseng lozenge as the first new product of his new company. “After extensive marketing investigation and scientific experiments on animals, we chose American ginseng, a kind of green product that is suitable for all kinds of people - both men and women, old and young. Modern scientific research verifies that American ginseng has many kinds of performances conducive to good health. These include anti-fatigue, anti-senility, resisting oxygen deficiency, regulating the endocrine glands, promoting immunity, and improving performance of the heart and blood vessels. However, Chinese people have the traditional habit of taking American ginseng by means of cooking, stewing, and soaking, which is a great waste of the performance of American ginseng. The American ginseng products sold in the market, therefore, can only absorb 1~2% of the effective performance of American ginseng.”
After a year of hard work, the research group led by Huang Tianyou successfully researched and manufactured the first “100% American ginseng lozenge” in China. Up to now, this is the only American ginseng health food that has the performances of anti-fatigue, anti-senility, resisting oxygen deficiency, regulating endocrine functions, and promoting immunity that is verified by the state Ministry of Public Health.
Huang Tianyou likes the color green, which stands for life and health. Therefore, Huang Tianyou gives a well-sounding and poetic name to his enterprise and product: Jiutianlu (Jiu Tian Lu). In Chinese, “Jiu” means nine, which refer to Sanjiu Group (999 Group) and the “999” series products. “Tian” means nature. “Lu” means green, which refer to the green product that Sanjiu Group contributes to the public.
For three consecutive years, Jiutianlu Enterprise Co., Ltd., has been listed among the “100 Most Powerful Health Food Enterprises in China.” As a major branch enterprise under Sanjiu Group, from its incorporation to the present day, Guangzhou Jiutianlu has been engaged in implementing the strategy to invigorating the enterprise by science and technology, brand name products, innovation, and enterprise culture. Chosen by Guangzhou City as a Hi-tech Enterprise of Guangzhou City, Jiutianlu is fully displaying its hi-tech features and competitive power.
Health foods have excellent marketing prospects in China. However, many products of poor quality are reducing customers’ trust in health foods. Huang Tianyou thinks that the industrialization of traditional Chinese medicine will become a new economic increasing point. Only through the support of brand name produces and series standards, can the health food of traditional Chinese food step on the industrialized road. Based on this theory, Jiutianlu is carrying out two strategies: group production and sales network.
On June 6, 2004, six chain shops with the names of Jiutianlu Health Conditioning Center were opened for business at the Luyan Pharmaceuticals Store in Xiamen City, commencing Jiutianlu’s plan to establish 10,000 chain stores in China.
According to an introduction by Huang Tianyou, Luyan Pharmaceuticals Store is the first enterprise involved in pharmaceutical sales in Fujian Province that has been accredited by the national GSP system. By the end of 2004, Jiutianlu will establish 150 similar chain stores in Fujian Province; and in the coming two or three years, Jiutianlu will establish 10,000 conditioning centers throughout China.
弃医从商办实业
黄添友作为第一军医大学中医副教授，在学校小有名气，不仅他的论文、科研课题总是匠心独运、独树一帜，而且他在中医学实用性研究上也总是先人一步，具有很强的超前意识。他是一个极不安于现状的人，也因为他的这种性格，1993年，他毅然向三九集团总裁赵新先请缨，承担起筹建三九集团医药研究院的重任，研制出多种三九产品，投放市场后产生了良好的经济效益和社会效益。正当研究院工作如日中天的时候，他得知三九集团计划进军功能保健食品行业，便再次请战，满怀激情地担当起三九进军功能保健食品的重任。1995年，三九广州九天绿实业有限公司成立，黄添友出任董事长、总经理。
黄添友对当时的创业记忆犹新，最让他得意的是选择了洋参含片作为九天绿的首创品牌。“经过广泛的市场调查和科学的生物实验，我们瞄准了男女老少四季皆宜的绿色珍品——西洋参。现代科学研究证实，西洋参具有抗疲劳、抗衰老、耐缺氧和调节内分泌、提高免疫能力及改善心血管功能等多种功效，对人机体起到整体调节作用。不过，人们服用西洋参的习惯是‘煮、炖、浸、泡’，这其实是对珍稀洋参的极大浪费。而当时市场上销售的西洋参制品，西洋参有效成分吸收率也仅为1—2%”。
黄添友进行了大胆的假设与论证。如果西洋参的有效成分直接通过口腔黏膜血管网吸收，其使用效果岂不是更好！黄添友开始亲率科研组攻克试制中国第一个“100%洋参含片”的一个又一个技术难关。工艺提取上，他们采用先进的“渗漏”方法，完全保留了西洋参的有效成分和清香味道；含服剂量方面，他们通过临床反复试验，科学确定每片洋参含皂甙12—20毫克，使三九洋参含片的有效成分比其它洋参含片高出1倍多；溶化时间上，他们运用了最新制药技术，使三九洋参含片在口腔中溶化时间达15分钟以上，使之吸收更充分。历经一年多的刻苦攻关和认真验证，中国第一个100%纯花旗参制成的“999洋参含片”问世，这是国家卫生部迄今为止批准的惟一具有“抗疲劳、耐缺氧、免疫调节”三种功能的洋参保健精品。
黄添友喜欢绿色——绿色代表生命，绿色昭示健康。黄添友为自己的企业和产品赋予了一个响亮而富有诗意的名字：九天绿。“九”特指三九集团及其“999”系列产品，同时寓意着“健康长久、事业恒久”；“天”泛指天然，天地人合，返璞归真；“绿”孕育生命，代表绿色食品——“九天绿”就是三九集团奉献给人类的绿色健康食品。
精益求精铸品牌
当时的黄添友或许还没有意识到，“九天绿”这个名字在中国的保健品市场会有如此的分量。九天绿实业有限公司连续三年被评为“中国保健食品100强企业”。 作为三九集团旗下的重点二级企业，广州九天绿实业有限公司从创建至今，一直致力于实施科技兴业战略、品牌营销战略、创新企业管理与企业文化战略，一举获得了“广州市高新技术企业”资格，与当前势头正盛的IT企业并驾齐驱，充分说明了九天绿的高科技含量和竞争优势。
具有远见卓识的黄添友为九天绿量身定做了一套运作机制和企业文化，他既重视起步的基础，更重视长远的发展，在积累资本的同时，还在进行着无形资产的创造。几年来，九天绿成功出品了“999洋参含片”、“999养血美调理液”、“999一片爽含片”及“999养生源胶囊”等系列功能保健食品，为人们送去健康，创造了一流的经济效益和社会效益。为给公司积蓄内力，公司成立了党委、团委、工会，开展了丰富多彩的文娱活动；创办了企业内刊《九天绿园地》；资助老区办学、申奥、全民健身；进行“参情爱心献交警”和社区卫生保健宣传；有机调动、合理组合了一支200多人的业务水平与综合素质均较高的科研管理、生产促销队伍，一个团结和谐的创业组织在高效运转。
黄添友有一句名言：能赚钱的产品才是好产品。对此他这样解释，开发新产品的市场潜力一定要大，但并不意味着唯利是图，要对使用者有功效，经得起消费者的检验。造假或许可以赚个几百万，但同样会丢掉自己的品牌。
2000年，黄添友又斥资近1000万元，在华南高科技企业云集宝地——广州市天河高新技术工业园购置了2000平方米的地产作为办公、生产与科研基地，并于2001年2月27日上午在工业园建中路16号九天绿的办公大楼举行了隆重而简朴的入园仪式，进驻天河高新技术工业园。2003年，公司顺利通过GMP认证，标志着九天绿完成了由传统产业向高科技产业进军的飞跃，也标志着九天绿进入一个崭新的发展阶段。
战略联盟谋发展
中国保健品市场前景看好，但市场上产品的良莠不齐也在影响着消费者对保健品的信任。黄添友认为，将中医产业化是新的经济增长点，中医保健品只有通过品牌支持和系列化标准，才能走向正规的产业化道路。基于此，九天绿的“产品生产集团化和营销网络化”两大战略出台。
如此的大气魄缘于黄添友对九天绿成熟的考虑 。九天绿有品牌优势，“999”品牌价值82.16亿元，具有极高的知名度和广泛的美誉；九天绿有以人为本的人力资源优势，三九集团有一套成熟有效的竞争激励机制，可以最大限度地调动职工的积极性和创造性；九天绿有科技领先的技术优势。有三九医药研究院为龙头，云集了第一军医大学的一批专家教授和国内外致力于保健产品的开发研究的药理专家，保证了产品的高科技、高品质；九天绿有完善的营销网络。在广东、广西、河南、河北、山东、浙江、安徽、四川、甘肃、新疆和北京、上海等省市自治区建立了自己成熟的市场网络和营销线路，拥有一大批的营销骨干队伍，产品营销渠道畅通，市场覆盖率广泛。更为重要的是，九天绿承袭了三九的敢闯善干的创业精神。国务院国资委党委书记李毅中从美国考察回来，对属下的三九集团感慨不已：“我到纽约时代广场，在全世界各地的广告中，发现了一家中国企业的广告，这家企业就是三九企业集团。”有了这样的创业精神和气魄，三九终于让中国的中药进入美国市场。
有了第一步的跨越，黄添友开始考虑下一个飞跃：依靠九天绿良好的品牌和服务体系，将联合国内数百家有实力的生产企业加盟，生产各类健康产品数千种，实现企业的快速扩张。2004年6月6日，6家设在厦门鹭燕大药房的999九天绿健康调理中心连锁店开业，标志着广州九天绿公司的万家店计划启动，此举是九天绿酝酿多年的中医产业化和营销创新的产物。据黄添友介绍，此次联手的鹭燕大药房是福建首家通过国家GSP认证的药品零售连锁企业，拥有极完善的零售终端。到年底这样的连锁店在福建省将建成150家，未来三到五年内，10000家调理中心将遍布全国。
不久前，黄添友在家乡河源建设了河源九天绿中药材开发有限公司，将在三至五年内建成集科研、开发、生产于一体的现代化中药保健产品生产基地，预计2005年上半年投产。黄添友对九天绿充满了信心。保健品市场广阔，随着人们生活水平的提高，对健康的追求已上升到一个崭新的阶段。九天绿公司将以其知名的品牌、高科技含量、确切的产品功效，以及完善的销售网络，打造真正的健康产业王国。
In 1985, cherishing a passion for pioneering, Huang Tianyou followed Zhao Xianxin, the founder of Sanjiu Group, which is mainly involved in pharmaceuticals production, to Shenzhen. At the foot of Mount Bijia in Shenzhen, they established Nanfang Pharmaceutical Factory, the predecessor of present-day’s Sanjiu Group.
Quite rapidly, the series of drugs produced by Nanfang Pharmaceutical Factory with the trademark of “999” (“Sanjiu” means “Three Nines”) became an instant success for them.
In order to transform his achievements of scientific research into production force, in 1993, Huang Tianyou volunteered to establish the Pharmaceutical Research Institute, which has researched and manufactured many kinds of “999” products, turning out both good economic returns and a high social reputation for the Sanjiu Group.
When Sanjiu Group decided to involve itself in the industry of health food, Huang Tianyou was at height of his career at the Research Institute. However, cherishing full passion again, he volunteered to head the new company to engage in this new industry. In 1998, Sanjiu Guangzhou Jiutianlu Enterprising Co., Ltd., was established and Huang Tianyou assumed the posts of Chairman of Board of Directors and General Manager.
These pioneering experiences still remain fresh in Huang Tianyou’s memories. What he takes special pride in is that he chose the American ginseng lozenge as the first new product of his new company. “After extensive marketing investigation and scientific experiments on animals, we chose American ginseng, a kind of green product that is suitable for all kinds of people - both men and women, old and young. Modern scientific research verifies that American ginseng has many kinds of performances conducive to good health. These include anti-fatigue, anti-senility, resisting oxygen deficiency, regulating the endocrine glands, promoting immunity, and improving performance of the heart and blood vessels. However, Chinese people have the traditional habit of taking American ginseng by means of cooking, stewing, and soaking, which is a great waste of the performance of American ginseng. The American ginseng products sold in the market, therefore, can only absorb 1~2% of the effective performance of American ginseng.”
After a year of hard work, the research group led by Huang Tianyou successfully researched and manufactured the first “100% American ginseng lozenge” in China. Up to now, this is the only American ginseng health food that has the performances of anti-fatigue, anti-senility, resisting oxygen deficiency, regulating endocrine functions, and promoting immunity that is verified by the state Ministry of Public Health.
Huang Tianyou likes the color green, which stands for life and health. Therefore, Huang Tianyou gives a well-sounding and poetic name to his enterprise and product: Jiutianlu (Jiu Tian Lu). In Chinese, “Jiu” means nine, which refer to Sanjiu Group (999 Group) and the “999” series products. “Tian” means nature. “Lu” means green, which refer to the green product that Sanjiu Group contributes to the public.
For three consecutive years, Jiutianlu Enterprise Co., Ltd., has been listed among the “100 Most Powerful Health Food Enterprises in China.” As a major branch enterprise under Sanjiu Group, from its incorporation to the present day, Guangzhou Jiutianlu has been engaged in implementing the strategy to invigorating the enterprise by science and technology, brand name products, innovation, and enterprise culture. Chosen by Guangzhou City as a Hi-tech Enterprise of Guangzhou City, Jiutianlu is fully displaying its hi-tech features and competitive power.
Health foods have excellent marketing prospects in China. However, many products of poor quality are reducing customers’ trust in health foods. Huang Tianyou thinks that the industrialization of traditional Chinese medicine will become a new economic increasing point. Only through the support of brand name produces and series standards, can the health food of traditional Chinese food step on the industrialized road. Based on this theory, Jiutianlu is carrying out two strategies: group production and sales network.
On June 6, 2004, six chain shops with the names of Jiutianlu Health Conditioning Center were opened for business at the Luyan Pharmaceuticals Store in Xiamen City, commencing Jiutianlu’s plan to establish 10,000 chain stores in China.
According to an introduction by Huang Tianyou, Luyan Pharmaceuticals Store is the first enterprise involved in pharmaceutical sales in Fujian Province that has been accredited by the national GSP system. By the end of 2004, Jiutianlu will establish 150 similar chain stores in Fujian Province; and in the coming two or three years, Jiutianlu will establish 10,000 conditioning centers throughout China.