论文部分内容阅读
“鳄鱼”是新加坡本土品牌,其发展史在老一辈人中颇有共鸣。该品牌追求改变,能容纳新思想,持续不断地自我成长已成为如今的时尚前卫品牌。目前,该品牌正准备将其零售体验更新到一个全新的水平。对此次精品店的构思重组,设计意在反映鳄鱼品牌的整个发展过程。因此,设计师希望避开任何先入为主的概念,重新创造一个以品牌历史传承为基础、全新前卫的零售体验。主设计师Dennis Cheok是一个土生土长的新加坡人,并且非常熟悉鳄鱼品牌,“该品牌可谓影响了新加坡几代人的生活,出生于50年代的人会对拥有时髦翻领马球衫以及优雅的方形格子衬衣而感到自豪”。在由品牌创始人克里斯蒂直接操刀设计但还尚未公布的一系列藏品里,设计师从这些商品的商标中找到了灵感:标签的DNA概念性强、设计巧妙、可灵活改编的一些细节特点。
“Crocodile ” is a local brand in Singapore, its history of development quite resonate in the older generation. The pursuit of change in the brand, to accommodate new ideas, continuous self-growth has become today’s fashion avant-garde brand. At present, the brand is preparing to update its retail experience to a whole new level. The concept of the boutiques restructuring, designed to reflect the entire crocodile brand development process. Therefore, designers hope to avoid any preconceptions and recreate a new avant-garde retail experience based on the brand’s historical heritage. Chief designer Dennis Cheok is a native Singaporean and very familiar with the crocodile brand. “This brand has influenced generations of Singaporeans. Born in the 1950s, people who own stylish lapel polo shirts, elegant squares, Plaid shirt and proud ”. In a series of collections that were directly manipulated by brand founder Christie but not yet published, the designers found inspiration in the trademarks of these goods: the tag’s DNA is conceptual, ingenious and can be flexibly adapted in some detail.