论文部分内容阅读
进口概况 葡萄牙文具市场是进口品的天下,进口品的市场占有率远远超过国产品。主要进口地为德国、西班牙、意大利、英国、法国、荷兰、比利时、卢森堡、丹麦、瑞士和奥地利等欧洲国家,亦有少量文具来自台湾、日本、韩国、香港、马来西亚、泰国和中国大陆。自日本进口的产品种类较多,日本牌子的计算器尤其畅销。德国是进口文具最大供应地,其产品价格高昂,主要是名牌之故。 销售渠道 葡萄牙从事文具进口和销售的商人极大比例是葡籍
Import Profile Portuguese stationery market is the world of imported products, and the market share of imported products far exceeds that of national products. The main import destinations are Germany, Spain, Italy, Britain, France, Netherlands, Belgium, Luxembourg, Denmark, Switzerland and Austria. There are also a few stationery from Taiwan, Japan, South Korea, Hong Kong, Malaysia, Thailand and China. There are many types of products imported from Japan. The Japanese brand calculators are particularly popular. Germany is the largest supplier of imported stationery, and its products are expensive, mainly because of its brand name. Sales Channels A large percentage of Portuguese businessmen importing and selling stationery are Portuguese