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香港免费报纸《都市日报》于2002年创刊,《头条日报》《AM730》3:2005年分别创刊,这些免费报纸一问世便对香港报业带来强烈冲击。为探讨免费报纸对收费报纸的冲击,笔者于2008年2月在香港学术访问期间,对读者进行调查,为业界了解免费报纸与收费报纸的竞争提供窗口。调查目的与方法
The Hong Kong free newspaper Dushi Bao was launched in 2002 and the headline daily AM730 3 was launched in 2005 respectively. These free newspapers, once published, have had a severe impact on Hong Kong newspapers. In order to explore the impact of free newspapers on paid newspapers, the author conducted a survey of readers during his academic visit to Hong Kong in February 2008, providing a window for the industry to understand the competition between free newspapers and paid newspapers. Survey purpose and method