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对于广播电视来说，检验节（栏）目的品牌效应一是收听（视）率，二是收听（视）效果，但打造一个品牌节目手段却是多种多样的。本文提出了增强服务手段、规范创新标准的理念，同时提出了一个现点：竞争的前提是敢于比较。比较：就是要认真地研究自己的所有“对手”。目前我们不少人强调研究受众时，往往一叶障目，不把“对手”放眼里，那么，之后的所谓竞争也就无异于是唐吉诃德与风车作战了。所以，我们提倡一种互相研究对手的竞争的良性循环，这种竞争，实质上就是互相提高，整体前进。
For radio and television, the purpose of the inspection section (column) brand effect is to listen to (rate), the second is to listen to (effect), but to create a brand program means is varied. This article puts forward the idea of enhancing service means and standardizing innovative standards. At the same time, it puts forward a point: the premise of competition is to dare to compare. Comparison: It is necessary to carefully study all of their own “opponents.” At present, quite a few of us emphasize that when we study the audience, we often turn a blind eye and do not look at the “opponents.” Then the so-called competition afterwards is like Don Quixote and the windmill fighting. Therefore, we advocate a virtuous cycle of studying each other’s rivalries in competition. In essence, such competition is to enhance each other and move forward as a whole.