名牌是经济实力的象征,是 一个地区经济是否发达的重要标 志,名牌体现了质量、体现了效 益。上世纪90年代以来,市场竞争 已进入品牌竞争时代。全国各省 市实施名牌战略如火如荼,山东、 江苏、北京、天津等省市都把创名 牌产品作为振兴经济的头等大 事,并已创造出了“春兰”、“长 虹”、“美菱”、“海尔”等一大批名 Brand name is a symbol of economic strength, is an important indicator of whether the regional economy is developed, brand reflects the quality, reflecting the benefits. Since the 90s of last century, the market competition has entered the era of brand competition. In the provinces and cities nationwide, brand-name strategy is in full swing. As a top priority in rejuvenating the economy, Shandong, Jiangsu, Beijing and Tianjin have created “Chunlan”, “Changhong”, “Meiling” and “Haier” A large number of other names