公关伦理是公共关系中有关公关组织与公众、组织之间以及组织与社会之间的伦理问题。以公关中的传媒组织为例,可以发现用伦理学的视角来审视公关中的道德问题,我们会陷入道德两难的境地。在现实的社会伦理道德背景下,这种两难问题很难得到终极解决,所能实现的是一定程度上的平衡。 Public relations ethics is the ethical issue in public relations between PR organizations and the public, between organizations and between organizations and society. Taking the public relations media organizations as an example, we can find that we can get into a moral dilemma by examining the moral issues in public relations from the perspective of ethics. Under realistic social ethics and morality, this dilemma is hard to find the ultimate solution, and what we can achieve is a certain degree of balance.