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现代博物馆的管理已越来越多地渗入了市场管理理论和方法 ,CS理论便是一项可以借鉴和运用的新概念。本文论述了新时期将CS理论导入博物馆管理的必要性及现实意义 ,并就博物馆如何运用CS理论来强化服务意识 ,阐述了自己的观点
The management of modern museums has increasingly infiltrated the theories and methods of market management. CS theory is a new concept that can be borrowed and used. This paper discusses the necessity and practical significance of introducing CS theory into the museum management in the new period and expounds how museums use CS theory to strengthen their service awareness and expound their views