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让活动成为制造娱乐的机器,将活动作为载体、以娱乐作为包装,可能是娱乐营销新的方向。《中国广告》:能否请教您对于娱乐营销的态度?欧阳国忠:娱乐会成为以后营销的主打形式。首先,人们的追求其实很简单,每个人都希望活在一个轻松和愉悦的环境之中。其次,娱乐营销其实也满足了客户的需求。传播的过程如果不够生动有趣,效果是不会好的。
Making the activity a machine for making entertainment, using the activity as a carrier and entertainment as a package may be a new direction for entertainment marketing. “China Advertising”: Can you consult your entertainment marketing attitude? Ouyang Guozhong: entertainment will be the main form of marketing in the future. First of all, the pursuit of people is actually very simple, everyone wants to live in a relaxed and pleasant environment. Second, entertainment marketing actually meets the needs of customers. If the process of dissemination is not vivid and interesting, the effect will not be good.