在媒体市场的竞争中,县级广播电台受地域和频率的局限,覆盖面小,社会影响力弱。加上单一媒体的影响力在下降,必须积极拓展传播渠道。当前,立足县域传播的现有地盘,努力打造具有地域特色和影响力的广播活动成为县级台突破这一瓶颈的有效路径。在社会影响力这个可塑性很强的空间里,做足做大广播媒体的亲和力和舆论影响力,需要一系列融入百姓需求、细化听众需求的具体社会活动,更好地塑造广播形象。广播活动对广播发展起到的作用包括:丰富广播形态;增 In the competition in the media market, county-level radio stations are limited in geographical area and frequency with small coverage and weak social influence. Coupled with the declining influence of a single media, we must actively expand the channels of communication. Currently, based on the existing sites spread by the county, efforts to create radio activities with geographical features and influence have become effective paths for the county-level breakthrough in Taiwan. In the highly influenceable space of social influence, the affinity and public opinion influence of broadcasting media needs a series of concrete social activities that integrate the needs of the people and refine the audience’s needs so as to better shape the broadcasting image. The role of broadcasting activities in broadcasting development includes: