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随着国民活水平的提高,旅游已经成为一种社会大众现象,随之而来的不文明旅游行为也频频出现。不文明的旅游行为不但影响国人的形象,而且还会破坏旅游资源。针对旅游中出现的不文明行为国家有关部门相继出台了一系列政策,社会媒体也在不断报道监督,本文以苏州虎丘景区作为调研对象,从游客、景区管理人员、其他旅游从业人员的层面来探讨如何改善不文明旅游的现象,笔者在此基础上提出推进文明旅游的对策。
With the improvement of the living standards of the Chinese people, tourism has become a social phenomenon, followed by uncivilized tourism behavior. Uncivilized tourism not only affects the image of the people, but also undermines tourism resources. A series of policies have been promulgated for the uncivilized behavior in tourism. The social media are also constantly reporting and monitoring. Taking the Tiger Hill Scenic Spot in Suzhou as the research object, from the aspects of tourists, scenic area managers and other tourism practitioners To explore how to improve the phenomenon of uncivilized tourism, the author put forward the countermeasures of promoting civilized tourism on this basis.