顾客已成为零售业的首要资产世界零售业正经历一场根本性的变革,然而,能够掌握如何从这场变革中获益的企业恐怕为数不多。当今的顾客已成为零售业的首要资产。因此,零售商也将改变成为获得顾客信敕并帮助顾客更有效消费的角色,从主要为厂商服务即提供适宜的店址及商品范围,转变到为顾客提供消费途径。因此,零售商要么争取将自己的商品成本降得最低,要么努力发现并开辟新的商机。这是否是一场革命?科技在其间的 Customers have become primary assets in the retail world Retail is undergoing a fundamental change, however, to grasp how to benefit from this change in the business probably is one of the few. Today’s customers have become the primary assets of the retail industry. As a result, retailers will also change their role of gaining customer information and helping customers to consume more effectively, shifting from serving mainly manufacturers to providing the right range of stores and commodities to providing customers with a way to consume. Therefore, retailers either seek to minimize their costs of goods or to find and develop new business opportunities. Is this a revolution? Science and technology in the meantime