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项目面临的挑战是——如何让妮维雅与网络目标用户的在线生活产生关联,并通过这种在线关联上升为感情联系,使产品成为他们真实生活中的重要角色。
The challenge for the project was - how to connect Nivea with the online life of the network’s targeted users, and through this online connection up the emotional connection to make the product an important part of their real life.