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存款目标市场是指银行等金融机构旨在发展和巩固现实的和潜在的存款客户。存款客户是存款工作的主要对象。选择存款目标市场是指银行等金融机构根据自身条件有计划、有选择地发展和巩固存款户,建立稳定的存款客户群的动态过程。科学地选择存款目标市场具有重要意义:有利于强化银行自身约束,规范金融企业间的竞争行为,避免在存款竞争中“打乱仗”;有利于
Deposit target market refers to the financial institutions such as banks aimed at the development and consolidation of real and potential deposit customers. Deposit customers are the main objects of deposit work. The target market for deposit options is the dynamic process in which financial institutions such as banks plan and selectively develop and consolidate depositors and establish a stable deposit customer base according to their own conditions. Scientifically choosing the target market for deposits is of great significance: it is conducive to strengthening the bank’s own constraints, regulating the competition among financial enterprises, and avoiding “disrupting battles” in deposit competition;