在春节黄金周——大众难得有钱有闲的日子,国内各地传统零售业延续往年春节消费热度,更在线上线下互动消费上有所突破,微信发红包、线下移动支付等营销手段层出不穷。春节假期,不论是百货公司、购物中心,还是临街而开的服装小店,张灯结彩扮足了新年气氛。为迎接春节消费购物潮的到来,商家们与时俱进,吸引顾客的招数也在不断推陈出新。百货忙吸金变身“庙会”拢人气在北京,逛庙会是春节期间不可缺少的休闲娱乐活动,地坛庙会、龙潭公园庙会、圆明园皇家庙会等主打不同主题的庙会最具人气。对于百货商场而言,春节假期绝对是不可错过的黄金时段。因此,百货商场、购物中心、大型商超等展开了以春节为主题的促销大战。如何才能让消费者愉快地打开钱口袋,百货商超聚拢人气促销的手段各异,其中以“庙会”主题活动最为热闹,关注度颇高。如金源新燕莎MALL今年就主打室内新春庙会,除销售本地的各种年货外,还引进多家外埠及斯里兰卡等国外特色商品展卖, During the Golden Week of the Spring Festival - the days when the public are having a hard time enjoying money and spending money, the traditional retailing industry throughout the country has continued to spend more on the Spring Festival in past years and has made breakthroughs in online and offline interactive consumption. There are an endless stream of marketing tools such as WeChat red envelopes and offline mobile payment. Chinese New Year holidays, whether it is department stores, shopping malls, or clothing shops opened up the street, decorated with a playful New Year atmosphere. In order to meet the arrival of the Spring Festival consumer shopping tide, businesses are advancing with the times, to attract customers tricks are also constantly evolving. Department stores busy suction gold turned “Temple ” popular popularity In Beijing, visiting the temple fair is an indispensable leisure and entertainment during the Spring Festival, Temple of Earth Temple, Lungtan Park Temple Fair, the Summer Palace royal temple and other main theme temples the most popular. For department stores, the Spring Festival holiday is definitely not to be missed prime time. Therefore, department stores, shopping malls, large supermarkets, etc. launched a Chinese New Year as the theme of promotional wars. How to enable consumers to happily open money pockets, supermarkets, super popular means of marketing vary, including “Temple ” the theme of the most lively activities, high degree of concern. Such as the new source of Lufthansa MALL Lufthansa main theme indoor New Year temple fair, in addition to selling a variety of local goods, but also the introduction of a number of foreign ports and other foreign characteristics of Sri Lanka exhibition sale,