十七大报告中指出“当今时代,文化越来越成为民族凝聚力和创造力的重要源泉,越来越成为综合国力竞争的重要因素,丰富精神文化生活越来越成为我国人民的热切愿望。”因此,培育健康的文化市场,积极引导群众形成健康、文明、高雅的文化消费观,已成为构建和谐社会、建设全面小康社会过程中拉动内需增长的消 In the 17th National Congress of the Communist Party of China (NPC), “In today’s era, culture has increasingly become an important source of national cohesion and creativity. It has increasingly become an important factor in the overall national strength competition. It has become an increasingly aspirational desire of our people to enrich spiritual and cultural life.” Therefore, nurturing a healthy cultural market and actively guiding the masses to form a healthy, civilized and elegant cultural concept of consumption has become an important issue in boosting domestic demand in the process of building a harmonious society and building an overall well-to-do society