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中国企业家在一夜之间陨落已经不再是新闻。巨人大厦建设中的三条裂缝一下子就将巨人集团卡在资金不能周转的境地;一纸死亡责任诉讼书又将三株公司送人破产的深渊……其实,明星们的一夜陨落只是表面现象,隐藏的危机早已长期潜伏在企业之中。 缺乏危机管理,不仅是失败企业的共性,也潜伏在许多还算成功的企业之中,稍有不慎,就会立即引发危机!
It is no longer news that Chinese entrepreneurs fall overnight. The three cracks in the building of the Giants suddenly led the Giants Group to a situation where funds could not be turned around; a paper death liability lawsuit in turn sent the three companies to the abyss of bankruptcy.... In fact, the star’s overnight slump was only a superficial phenomenon. Hidden crisis has long been lurking in the enterprise. Lack of crisis management is not only the commonality of failed companies, but also lurks in many fairly successful companies. If you are careless, it will immediately trigger a crisis!