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图书作为人们文化生活中的重要组成部分,有着举足轻重的作用,但是近年来,读者不断发出要求降低书价的呼声。“高定价、低折扣”是目前图书发行的主要特点,这种现象为什么会出现和这种现象的受益者到底是谁是本文讨论的重点。同时,希望通过对图书定价进行诊脉,找出症结所在,并提出个人建议,以期在某种程度上促进我国图书业的发展。
As an important part of people’s cultural life, books play a decisive role. However, in recent years, readers have been making calls for lower book prices. “High pricing, low discount ” is the main feature of the current book distribution, why this phenomenon appears and who is the beneficiary of this phenomenon in the end is the focus of this article. At the same time, I hope to find out the crux of the problem through the diagnosis and treatment of the pricing of books, and put forward personal suggestions, with a view to promoting the development of our book industry to some extent.