进入社会主义市场经济以来,社科类期刊出版工作出现了喜人的繁荣局面,但也遇到了不少急待解决的难题。怎样增强期刊的可读性,认准“卖点”,抓住“卖点”,处理好“卖点”与“支点”的关系,在期刊图书市场上占有较大的份额,就成了我们不能回避的一个重要问题。 期刊的“支点”,当然是首要的,最基本的。所谓“支点”,就是期刊性质所决定所肩负的使命和任务,和由此必须遵循的党的路线、方针、政策和法规。这是期刊存在的依据,发展进步的基础,是期刊在竞争中立于不败之地的稳固“支点”。把握住这个“支点”,期刊就能在政治风云的变幻中不迷失方向,在错误思潮的涌流中不动摇根基。为使这个“支点”不断深厚和稳固,我们就应该牢记自己的办刊宗旨,坚持为社会主义、为人民服务的方针,使期刊成为党的舆论阵地。就应该坚持以正面宣传为主、促进团结和稳定、为群众鼓劲的方针,坚持实事求是的原则,只帮忙,不 Since the entry into the socialist market economy, there has been a gratifying prosperity in the publishing of social science journals, but quite a few urgent problems have yet to be solved. How to enhance the readability of journals, look for “selling point”, seize the “selling point”, handle the relationship between “selling point” and “fulcrum”, occupy a larger share in the journals market, and become what we can not avoid An important issue. Periodical “fulcrum”, of course, is the first and most basic. The so-called “fulcrum” is the mission and mission that the nature of the journal determines, and the party’s line, principles, policies and laws that must be followed. This is the basis for the existence of journals, the basis for development and progress, and the stable “fulcrum” for journals in an invincible position in the competition. Grasp this “fulcrum”, journals will be able to change direction in the political climate does not get lost, in the flow of wrong thoughts do not shake the foundations. In order to make this “fulcrum” ever-lasting and solid, we should keep firmly in mind our own purposes of running a journal and uphold the principle of serving socialism and serving the people so that the journal becomes the party’s position of public opinion. We should adhere to the principle of advocating advocacy, promoting unity and stability and encouraging the masses to work hard, adhere to the principle of seeking truth from facts, and only help but not