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在21世纪海上丝绸之路建设和国家发改委下发了《关于促进我国邮轮业发展的指导意见》的背景下,本文从做好海口邮轮旅游产品的市场定位;打造海口邮轮旅游整体形象,培育市场;以邮轮旅游为中心,发展上下游产业链;加快培养邮轮专业人才等四个方面对构建海口邮轮旅游服务体系,发展海口邮轮旅游业提出了建议。
Under the background of the construction of the Maritime Silk Road in the 21st century and the NDRC’s “Guiding Opinions on Promoting the Development of China’s Cruise Industry”, this article focuses on the market positioning of the Haikou cruise tourism products; building an overall image of the cruise tourism in Haikou and cultivating the market ; Cruise tourism as the center, the development of upstream and downstream industry chain; speed up the training of professionals in cruise and other four aspects of the construction of Haikou cruise tourism service system, the development of tourism in Haikou cruise put forward recommendations.