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随着经济的发展,作为我国传统文化的重要组成部分的茶文化也随之复兴发展,催生出茶文化旅游、茶文化主题酒店等复合型业态。同时,自2016年年底浙江省发布《浙江省民宿管理办法》,文件中将民宿定义为:民宿是指经营者利用农村房屋,结合当地人文、自然景观、生态环境资源及农林渔牧生产活动,以旅游经营方式,为游客体验乡村生活提供餐饮住宿的接待场所。本文以茶文化这个主题为主体,民宿为载体,二者相互融合,基于环境心理和定向探究该民宿设计应如何适应顾客需求。
With the development of economy, the tea culture which is an important part of our country’s traditional culture also revives and develops, resulting in a composite format such as tea culture tourism and tea culture theme hotel. At the same time, since the end of 2016, Zhejiang Province promulgated the Measures for the Administration of Zhejiang Province B & B. In the document, B & B was defined as: B & B means that operators use rural housing, combining local humanities, natural landscapes, ecological and environmental resources, To travel mode of operation, for visitors to experience rural life catering accommodation accommodation. In this paper, the theme of tea culture as the mainstay, B & B as a carrier, the two are integrated, based on environmental psychology and orientation to explore how the design of the hotel should meet customer needs.