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伴随着互联网成长起来的年轻一代正在改变世界的消费版图,这群新新人类独特的使用习惯和媒介倾向,“异端”的内容偏好与心理诉求,让各行各业都在发生翻天覆地的变化,对于影视传媒行业更是如此。越来越多的年轻族群远离电视机,挣脱时间与地点的羁绊,寻找属于自我的观赏空间。一方面去追逐大屏幕高清晰更刺激的3D电影,一方面将注意力转移到电脑和智能手机平台,通过互联网享受新型视频内容,于是催生了大批视频网站的蓬勃兴起。
With the growth of the Internet, the younger generation is changing the world’s consumer landscape. The unique habits and media tendencies of these new and new human beings, the content preferences and psychological demands of “heresy,” have brought about tremendous changes in all walks of life , For the media industry is even more so. More and more young people are far away from the TV sets, get rid of the fetters of time and place, looking for self-viewing space. On the one hand to chase large-screen high-definition more exciting 3D movie, on the one hand focus on the computer and smart phone platform to enjoy through the Internet to enjoy new video content, so spawned a large number of video sites to thrive.