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城市节事活动作为一种重要的活动形式,在中国城市的飞速发展中正在扮演着越来越重要的角色。文章运用文献资料、逻辑分析等方法,对体育节事做了相关探讨,通过对体育节事的品牌化内涵的把握,提出了中国城市体育节事品牌化的发展策略。
As an important form of activity, urban festival activities are playing an increasingly important role in the rapid development of Chinese cities. By using the methods of literature and logic analysis, the article makes a discussion on the sports festival, and puts forward the development strategy of the sports brand in the city of China by grasping the connotation of the sports festival.