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20年来,中国营销界的重大失误和损失是什么?是不断冲击新品牌,不断丢失老品牌。这些年.中国1600多个中国老字号90%或倒下或投入外国人怀抱。王麻子剪刀、狗不理包子、永久牌自行车、蜂花牌洗发液、黄河牌电视机、中华牌牙膏……一个个曾经熠熠生辉的品牌风光不再。拯救一大批这样还有价值的老品牌,重新焕发这些品牌的生命力,应该成为一代营销人的使命。
What are the major mistakes and losses in the Chinese marketing community over the past 20 years? It is constantly impacting on new brands and constantly losing old brands. Over the years, more than 1,600 old Chinese people in China have fallen by 90% or fallen into the arms of foreigners. Wang Mazi scissors, dog ignore the buns, permanent licensing bicycle, bee flower brand shampoo, the Yellow River TV, China brand toothpaste ... ... once the shiny brand of scenery is no longer. Save a large number of such valuable old brand, to rekindle the vitality of these brands, should become the mission of a generation of marketing people.