论文部分内容阅读
财务战略是企业在分析理财环境的基础上,为实现企业战略管理目标和加强企业竞争优势而采取的战略措施,作为企业战略的一个不可或缺的组成部分,对提高企业竞争力,实现企业整体目标起着至关重要的作用。基于我国近年来通货膨胀持续高涨的背景下,本文首先对通胀环境下企业财务战略的相关理论进行剖析,然后通过对万科公司财务战略案例的分析,提出企业在制定财务战略方面的相关建议和措施。
The financial strategy is the strategic measure taken by the enterprise on the basis of analyzing the financial management environment and realizing the strategic management goal of the enterprise and strengthening the enterprise competitive advantage. As an indispensable part of the enterprise strategy, the financial strategy is of great importance to improving the competitiveness of the enterprise and realizing the overall enterprise The goal plays a crucial role. Based on the background of China’s inflation rising in recent years, this paper first analyzes the relevant theories of corporate financial strategy in inflationary environment, and then analyzes the financial strategy cases of Vanke Company, and puts forward relevant suggestions and measures of corporate financial strategy formulation .