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随着我国经济的不断发展与进步,国民生活质量得到了很大的提升,电力作为重要的基础产业,发挥着重大的作用。如今,人们对于电力的需求越来越大,供电紧张的状态也是的行业内对于电力营销工作有了更高的要求。创新是保持企业具有长久竞争力的重要因素,而电力营销管理的创新策略是实现电力企业持续发展的重要因素之一。文章针对当前电力营销管理现状进行简要的分析讨论,结合当前营销管理工作中存在的问题,提出几点策略建议。
With the continuous development and progress of our country’s economy, the quality of life of the people has been greatly improved, and electricity is playing an important role as an important basic industry. Nowadays, people’s demand for electricity is increasing, and the state of power supply shortage is also a higher demand for power marketing in the industry. Innovation is an important factor in maintaining a company’s long-term competitiveness, and the innovation strategy of power marketing management is one of the important factors for the sustainable development of power companies. This article briefly analyzes and discusses the status quo of current power marketing management, and proposes several strategic suggestions in light of existing problems in marketing management.