着眼电视剧文化的持续勃兴,离不开当代中国的文化产业语境和消费主义文化背景。事实上,电视剧自诞生之日起,就注定难以摆脱其独特媒介形态和生产方式所带来的产业属性和大众化品格。大众文化时代的到来,只不过是在中国的转型期语境中强化了这一趋势而已。已经成为记忆的2006年,中国电视剧生产与消费的产业体系内部,在以利润、欲望和时尚为核心的诱惑逻辑的驱动之下,中国的电视荧屏孜孜不倦上 Focusing on the continued boom of drama culture can not be separated from contemporary China’s cultural industry context and consumerism cultural background. In fact, since the birth of the TV series, it has been doomed to get rid of the industrial attributes and popularity brought about by its unique media form and mode of production. The advent of the mass culture era merely reinforces this trend in the context of China’s transition. Has become a memory in 2006, the Chinese TV production and consumption within the industrial system, driven by profit, desire and fashion as the core of the temptation of logic, China’s TV screen tirelessly