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今年年初,中央电视台提出了“频道品牌化”的战略,在一系列强有力的改革措施的推动下,中央电视台无论影响力还是收视率都斩获颇丰,整体收视份额提升到今年上半年的34.49%。为进一步凸显CCTV-1的“新闻”与“综合”特色,满足观众的收视需求,9月12日起,CCTV-1将再次改版推出,加大新闻与电视剧的播出量,不但为观众提供更多精美的电视大餐,还为企业的广告投放提供更多的资源与机会点。
At the beginning of this year, CCTV put forward the strategy of “brand channelization”. Under the promotion of a series of vigorous reform measures, CCTV gained considerable influence both in its influence and its ratings, and its overall audience share has risen to the first half of this year Of 34.49%. To further highlight CCTV-1’s “news” and “integrated” features to meet the audience’s viewing needs, starting September 12, CCTV-1 will be revised again introduced to increase the amount of news and drama broadcast, Not only for the audience to provide more beautiful TV dinner, but also for business advertising to provide more resources and opportunities.