论文部分内容阅读
(一)包装幽默术:通过抓住产品的特性,发挥丰富的想象力,精心设计出具有幽默效果的包装作品,从而收到引人入胜、浪漫谐趣的艺术效果。如我国贡酒包装,白瓷黑纹,大腹便便的酒瓶造型,瓶盖为黑色“官帽”,瓶身是一件“官袍”,上有黄色折扇一把,扇上书有“贡酒”酒名。酒盒装潢设计为一顶官轿,掀开幕帘提出“七品芝麻官”那滑稽可笑的脑袋,真是幽默到了妙不可言。 (二)广告幽默术:是让严肃的推销目的包容在轻松诙谐的喜剧气氛中的幽默方法。英国伦敦有一家名不见经传的小饭店,在激烈的市场竞争中脱颖而出,终日门庭若市,究其原因,主要是它
(A) packaging humor: By seizing the product features, to play a rich imagination, carefully designed with a humorous packaging works, which received fascinating, romantic fun of artistic effect. Such as my tribute wine packaging, black and white porcelain, potbellied bottle shape, the cap is black, “official hat,” the bottle is a “gown”, a fan on the yellow, fan book “Tribute wine” Wine name. Jiuquan decorating design as an official sedan, opened the curtain proposed “seven sesame official” that comical head, really humor to fantastic. (B) advertising humor: is to allow serious marketing purposes in a relaxed and witty comedy atmosphere of humor. London, England, a little-known small hotel, in the fierce competition in the market come to the fore, all day long, the reason, mainly because it