伊利集团总经理郑俊怀曾预言:到2005年左右,中国乳品市场将被基本分割完毕。如果在这轮分割中不能占到大份额,以后就很难挤入中国乳品业前列。从中央电视台2003年黄金段位广告招标会上乳品企业的异军突起,就已经提前让人感受到,目前乳品企业跑马圈地的竞争已经进入了品牌营销时代。 Zheng Junhuai, general manager of Yili Group, predicted that by the year 2005, the Chinese dairy market will be basically divided. If you can not account for the large share of this round of segmentation, it is difficult to squeeze into the forefront of China’s dairy industry. From the CCTV 2003 golden section of the advertising tender on the sudden emergence of dairy companies, people have already felt in advance, the current competition in the dairy business staking has entered the era of brand marketing.