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随着社会的发展,新兴媒体日益成为了影响传播的主要力量,这种力量重新构建了公安宣传受众的思维,更多地体现了信息受众的个性化要求,表现为内容形式的多样化、交流的互动化等要求。传统公安宣传方法难以贴合当前信息传播的要求,实效性不强。为了进一步提升公安宣传工作的实效性,本文运用传播学的受众理论,分析当前新媒体传播的社会背景,从受众角度出发探究提升公安宣传工作实效性的新思路。
With the development of society, emerging media are increasingly becoming the main force influencing communication. Such forces have reconstructed the thinking of public security publicity audiences and more reflected the individualized requirements of information audiences. They are manifested in the diversification and exchange of content forms Interaction and other requirements. The traditional method of propaganda for public security is difficult to fit the current requirements of information dissemination, and the actual effectiveness is not strong. In order to further enhance the effectiveness of propaganda work in public security, this paper uses the audience theory of communication studies to analyze the current social context of new media dissemination and explore new ways to enhance the effectiveness of publicity propaganda work from the perspective of audiences.