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波特的集中战略认为,如果将焦点放在某特定目标、产品类型或地理区域,并针对挟窄的战略目标全力服务,将可比目标广泛的竞争者做的更有效用或效率,从而取得竞争优势。作为市场营销的重要手段,广告如何在高度干扰的环境中获取竞争优势也逐渐成为企业战略营销思考的重点。丰田COROLLA花冠轿车在中国上市推广的营销战中,大胆尝试了集中的广告传播策略,为广告策略的发展提供了一个有益的参考。创意:围绕主题尽情演绎 COROLLA花冠是丰田汽车最重要的代表车型。自从1966年第一代产品出现以
Porter’s central strategy is to gain competition if it focuses more on a specific target, product type, or geographic area and is fully committed to narrowing the strategic objectives and will be more efficient or efficient than a broad range of competitors Advantage. As an important means of marketing, how advertising gets its competitive advantage in a highly disturbed environment has gradually become the focus of strategic marketing. Toyota COROLLA Corolla sedan marketing promotion in China, bold attempt to focus on advertising strategy, advertising strategy for the development provides a useful reference. Creative: enjoy the interpretation of the theme Corolla Corolla is the most important representative of Toyota models. Since the first generation of products appeared in 1966